Counter culture rejects all that, celebrating communal values and humble anonymity. We’re not supposed to hear of counter culture heros until they sell out, ie. get rich, famous, or both. The counter culture ideal of success is to be wildly productive, ingeniously inventive and ambition free while maintaining a seductive cool.
Bloggers punt indie bands mentioned by Rolling Stone off the ‘it’ list because they are now eligible for celebrity and its incumbent wealth (do the wee bands care?). To get around this, an unknown art-savant can be groomed by the well connected patron saint (think O’Keefe-Stieglitz, Smith-Mapplethorpe, Dylan-Grossman) who swings wide the pearly gates pour l’artiste anonym. It’s a way to keep your street creds while joining Scrooge McDuck in his money bin.
Then there are the outliers revered by the masses for their creative (as well as lucrative) success:
'In this book I'm interested in people who are outliers—in men and women who, for one reason or another, are so accomplished and so extraordinary and so outside of ordinary experience that they are as puzzling to the rest of us as a cold day in August.'Film editor Walter Murch compares the collective nature of creativity in old world art forms and new, from the Sistine Chapel (starring outlier Michelangelo) to modern cinema.
Malcolm Gladwell
‘Fresco painting was an expensive effort of many people and various interlocking technologies, overseen by the artist, who took responsibility for the final product... Every person who works on a film brings his or her own perspective to bear on the subject. And if these perspectives are properly orchestrated by the director, the result will be a multi-faceted and yet integrated complexity that will have the greatest chance of catching and sustaining the interest of the audience, which is itself a multi-faceted entity in search of integration.’Caldwell devotes a book to outliers and our notions of success.
Walter Murch, In the Blink of an Eye
'My wish with Outliers is that it makes us understand how much of a group project success is. When outliers become outliers it is not just because of their own efforts. It's because of the contributions of lots of different people and lots of different circumstances— and that means that we, as a society, have more control about who succeeds—and how many of us succeed—than we think. That's an amazingly hopeful and uplifting idea.'Outliers seems like a book worth exploring. It’s on my list for 2010. In the meantime, I wish you creative sagacity. Work your fertile borderlands one row at a time, high-fiving the neighbors who ground and surround you.
Malcolm Gladwell
Photo credit James, Scotland England border
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